PEACHTREE CITY, Ga. (Aug. 5, 2016) – The newly remodeled Peachtree City Midtown Chick-fil-A restaurant will open Aug. 11, providing a chance for 100 adults to win free Chick-fil-A meals for a year and the opportunity for the community to donate books for Oak Grove Elementary.
The Peachtree City Midtown Chick-fil-A originally opened in 1992. Over the last four months, the restaurant has been totally rebuilt and features the chain’s latest design and technologies. Mike Holmes, long-time Peachtree City business owner, is the franchise Operator of the newly rebuilt location along with two other Chick-fil-A restaurants at Kedron Village and Line Creek, which opened in April. He’s part of an elite group of franchise Operators who own three Chick-fil-A locations.
The family friendly overnight First 100 party is expected to pop up in the parking lot of the restaurant at 707 Highway 54, 24 hours before the grand opening as guests try to be one of the first 100 adults through the door to win a year of free Chick-fil-A meals. This community event is open to guests residing in specific zip codes surrounding the restaurant. A complete listing of eligible zip codes and rules can be found at www.chick-fil-a.com/Locations/Openings.
The Chick-fil-A First 100
A tradition going back nearly 13 years, Chick-fil-A’s First 100 celebration has given away nearly $27 million in free food through 2015 and continues to be the chain’s signature grand opening event. The April Line Creek opening had 40 campers get in line at the 24-hour mark with the 100th camper registered 12 hours later, with the same enthusiasm expected for this re-opening. Rain, snow and extreme temperatures below zero or above 100 do not deter fans who arrive with tents, chairs, TVs, computers and other gear.
Each is hoping to win a digital offer card loaded with a one-year supply of free Chick-fil-A Meals (52 meals with each consisting of a Chick-fil-A Chicken Sandwich, medium Waffle Potato Fries and a medium beverage) that will be awarded to the first 100 eligible adults – ages 18 and older with identification – in line when the doors open at 6 a.m. on Aug. 11. If more than 100 people are onsite when the line officially opens at 6 a.m. on Aug. 10, a drawing will be held to randomly select the First 100. Those chosen will be required to camp out until the grand opening in order to secure their spot.
“My team members and I can’t wait to showcase our new restaurant to the community,” said Holmes. “We are so pleased to have built two brand new Chick-fil-A restaurants that enable us to have an even greater impact and opportunity to serve our guests within and our community outside our restaurant doors.”
Due to the timely opening of one location and the rebuild of his other, Holmes was able to preserve the jobs of all his team members who were transferred over to his new Line Creek location. An additional staff of 50 was hired for Holmes’ restaurant re-opening which brings overall team members to 160 for his three locations.
All three Chick-fil-A restaurants enable Holmes to expand his impact and involvement in the community. He recently became a sponsor of Clearwater Academy—a private, non-profit prep school for children and teens with learning differences. Students from the program work at his restaurant for a few hours to not only earn credits for their class but also more importantly to gain confidence in social interaction in a positive work environment that encourages growth and development – one that Holmes has intentionally created for all of his team members. He has done such a great job developing his staff that 12 former team members have received the opportunity to become Chick-fil-A Operators and another seven now work at corporate.
“Chick-fil-A is more than an avenue for me to sell chicken sandwiches; it’s an opportunity for me to grow leaders within our community,” said Holmes, who is married to Cindy and has four children. “From providing a safe, positive environment for team members to seeing them move into leadership positions to becoming Operators, nothing thrills me more than to watch that growth take place in each person.”
Children’s Book Drive
Reflecting his desire to continue that positive impact on the surrounding community, Holmes is inviting his First 100 guests and restaurant customers to participate in a children’s book drive to benefit Oak Grove Elementary. Holmes is collecting new and gently used children’s books on Aug. 10, from 10 a.m. to 7 p.m., and on grand opening day, Aug. 11, from 6:30 a.m. to 10 p.m. The donated books will be placed in a nearly three-foot Book House to serve as a free library exchange.
The Book House, built from reclaimed wood, is donated by the Chick-fil-A Foundation (www.chick-fil-afoundation.org). Since 2014, Chick-fil-A has collected more than 21,500 books which were donated to 132 local organizations in 37 states and Washington, D.C.
The re-opening of the new Chick-fil-A restaurant features a:
- heritage restaurant design that showcases handmade, authentic materials for a vintage-inspired interior, including a large gathering table made from reclaimed wood, subway tiles, and light fixtures made from recycled Coca-Cola bottles and peach baskets.
- golf cart and mobile ordering pick-up parking areas, along with an expanded drive-thru service with dual ordering lanes and screens with a single lane for payment and pickup.
- full-service menu, including breakfast until 10:30 a.m., and will be open from 6:30 a.m. to 10 p.m., Monday through Saturday. Like all Chick-fil-A locations, it will be closed on Sunday.
About Franchise Operator Mike Holmes Holmes’ journey with Chick-fil-A began nearly 28 years ago when he joined the company as a business consultant. He is a graduate of the University of Georgia’s Terry College of Business where he received his bachelor’s degree in human resource management. He later earned his master’s from Mercer University while working at Chick-fil-A.
Prior to joining Chick-fil-A, Holmes worked for an insurance company, Holmes says he was hooked after hearing about Chick-fil-A’s culture and its values from friends who worked for the company. He opened his first Chick-fil-A restaurant in 1997 and quickly earned the chain’s highest honor for its Operators — the 1998 Symbol of Success — along with the 1998 Rookie of the Year.
Chick-fil-A in Peachtree City
The re-opening of the Peachtree City Midtown restaurant comes 49 years after the chain opened its first location inside Georgia’s Greenbriar Mall in 1967. The restaurant is among 104 Chick-fil-A locations opening this year across the country, creating some 9,000 new jobs.