Despite talk of retail being in trouble and a shift toward online shopping, the owners of The Avenue Peachtree City recently welcomed two new businesses! One of them, Nicole Paloma, is a first of its kind clothing store to open in the area. When new clients walk through my door most exclaim, “you need to be in New York!,” according to owner/founder/designer Nicole Paloma. Paloma’s collection, which she describes as “effortless chic, a splash of tom boy elegance and insanely comfortable,” is all hand sewn locally in limited quantities.
“I’m a self-taught designer, that really isn’t very in touch with trends. I pay attention to being comfortable, what’s flattering, and then let my rebellious side out on it!” Everything is made on site and all clothing comes with custom alterations, typically done on the spot. “It’s quite the experience to come in and play sewing with us! There’s fabric, all over the floor and we’re in production and putting new clothes out daily. Sooooo I’d say to people come play with us!”
The original Nicole Paloma was located in Seaside, and while Paloma was already considering a relocation, the sale of the building from which she operated teamed with the pandemic brought her to Peachtree City where her fiance Brett is based.
As Paloma tells it, she had intended on moving her business to the Atlanta trendy West Midtown neighborhood but didn’t realize Peachtree City “was so cool!” “Brett and I had fallen in love with the Highland Bakery and Positano Pizza and the Avenue seemed well, honestly it felt like home — a bit like Seaside!”
The boutique is currently scheduled to do a two month pop up, making sure Peachtree City takes to it the way Paloma hopes that it will. A few weeks in, Paloma is thrilled by excitement and support from those in the community that have welcomed her with open arms.