(Last Updated On: May 4, 2022)Co-CEO of The Lumistella Company and University of West Georgia alumna Christa Aebersold Pitts ’97 knows there is no such thing as an overnight success. Although Pitts co-created what is arguably the most popular holiday tradition in modern times – “The Elf on the Shelf” – she has never forgotten … Continue reading UWG alumna Christa Pitts creates entrepreneurial endowment