Jared Yamamoto always knew he’d work in radio. He just never imagined it would happen before he had a degree to hang on the wall.
The 2012 University of West Georgia alumnus not only gained invaluable hands-on experience at the student-run WOLF Radio; he also earned a role at WGST, a nearby radio station, as an associate producer months before even crossing the commencement stage.
And as a testament to perseverance, adaptability and the impact of his alma mater, today Yamamoto serves as the lead researcher and producer of the fastest growing radio show in the country, “The Von Haessler Doctrine,” and hosts his own late-night talk show, “The Nightcap with Jared Yamamoto,” on Atlanta’s WSB Radio.
Born and raised in Atlanta, Yamamoto’s interest in radio was sparked during his childhood.
“I remember listening to the radio while being carted around the city by my parents thinking, ‘That doesn’t seem like a hard job,’” Yamamoto recalled with a laugh.
This early fascination for broadcasting that eventually evolved into a lifelong passion led him to UWG. As luck would have it, the university had recently launched a new station, WOLF Radio, and Yamamoto was more than happy to learn and grow alongside it.
“I walked into the station by mistake during its first live broadcast and instantly fell in love with the world of radio,” he shared.
The hands-on experience he gained at UWG quickly became the foundation of his career, teaching him everything from technical skills to finding his passion as a broadcaster. During his senior year, an internship got his foot in the door at WGST, which then led to a full-time job offer – a rare achievement for a student who had not yet graduated.
Despite the station’s eventual changes, Yamamoto’s resilience persisted. He quickly transitioned to working for WSB Radio, where he’s flourished the past 12 years.
Reflecting on his career, Yamamoto credits his success to being well-rounded – a lesson he learned during his time at UWG.
“Understanding every aspect of media, from writing to production, is crucial,” he emphasized. “That foundation allowed me to grow and adapt in an ever-changing industry.”
Yamamoto remains deeply connected to UWG, frequently returning for the School of Communication, Film and Media’s (SCFM) Media Day and UWG Homecoming.
“UWG felt like family,” he said. “The professors, the community and the opportunities were all instrumental in shaping who I am today.”
He credits SCFM faculty members, like Dean Dr. Brad Yates and professors Dr. Camilla Gant and Deon Kay, for guiding him during his college years and inspiring his ongoing dedication to the university.
Looking ahead, Yamamoto aspires to host his own weekday talk show, building upon the momentum of his current projects. He advised aspiring broadcasters to be resilient and confident.
“Be adaptable, work hard and never stop learning,” Yamamoto concluded. “Success in this industry requires a passion and perseverance, and UWG equips its students with the tools to thrive.”
