Tourism Brought $170 Million to Carroll County in 2024

Visitors to Carroll County generated $170.3 million in direct, domestic traveler expenditures in 2024, a nearly two percent increase over 2023, the Carrollton Area Convention and Visitors Bureau announced.  

According to newly released data made available by the Georgia Department of Economic Development, visitors to Carroll County and its cities were also responsible for $12.5 million in state and local tax revenues in 2024. Each household in the county would need to be taxed an additional $287 per year to replace taxes generated by tourism activity. The tourism industry supported almost 1500 jobs in the county in 2024.  

Jonathan Dorsey, the visitors bureau’s director, credited the cooperative efforts of city, county and state governments, local tourism bureaus, the Chamber of Commerce, attractions, lodging, parks and recreation departments, food service, schools and others for the county’s success attracting visitors. 

“Our tourism success is thanks to all of us,” said Dorsey. “And it benefits all of us, too.” 

According to the report, visitors to the county spent the most on food service, followed in order by local and air transportation, lodging, retail and recreation.  

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