The Avenue Peachtree City announced today that Biscuit Belly will host a series of grand opening events from Thursday, April 23, to Friday, April 24, as the Southern-inspired breakfast and brunch concept opens its first location in the Peachtree City community.
“We’re excited to celebrate our grand opening with the local community and look forward to becoming a go-to breakfast and brunch spot for guests in the area,” said Chad Coulter, CEO and founder of Biscuit Belly. “The Avenue Peachtree City was a natural fit for our continued growth in Georgia, and we value the collaboration bringing this location to life.”
Grand opening festivities will include:
- Thursday, April 23 at 11:30 a.m. — A ribbon cutting ceremony with the chamber to kick off the celebration.
- Friday, April 24 from 7:30 a.m. to 3:00 p.m. — Guests can enjoy complimentary drip coffee with purchase, special giveaways and a chance for the first 50 customers to win Free Biscuit Belly for a Year.
“As we welcome Biscuit Belly to the center, this grand opening is a great opportunity to bring the Peachtree City community together and celebrate the latest addition to the center,” said Johnathan Andrews, VP-senior general manager at The Avenue Peachtree City. “Our partnership reflects our continued focus on introducing concepts that enhance the community’s overall experience, creating more reasons for guests to visit and connect with our space.”
Biscuit Belly will bring its “craft casual” brunch experience to the center, with a menu featuring signature biscuits—from classic biscuits and gravy to creative sandwich combinations—alongside coffee and breakfast cocktails. Marking its first location in Peachtree City and second in Georgia, the 3,364-square-foot space includes a biscuit-making window, a shimmer wall and other design elements that create an inviting atmosphere.
Peachtree City guests will also find several fan favorite perks, including:
- Free “bonuts” when joining the Biscuit belly loyalty program
- Tasty Tuesdays, featuring the beloved Basic Biscuit for $6
- Rotating seasonal menu items and special promotions, including an annual peach topping that pays homage to Georgia
Biscuit Belly is the latest concept to join The Avenue Peachtree City’s lineup of dining options, including Beignets and Brews and Heirloom Donuts.
For more information about Biscuit Belly, visit https://biscuitbelly.com.
About The Avenue Peachtree City: The Avenue Peachtree City is an outdoor lifestyle shopping center, managed by JLL, in Peachtree City, Georgia—40 miles from the Atlanta metro region—offering a dynamic mix of more than 45 premier national brands, select local retailers and specialty restaurants. Featuring an open-air, pedestrian-friendly setting, guests of The Avenue Peachtree City can enjoy beautiful artwork, a sparkling fountain, patio and storefront dining, walkable outdoor space, and more. For more information, visit avenuepeachtreecity.com.
About JLL: For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 110,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
