The popular daytime café chain First Watch is preparing to bring its signature fresh breakfast, brunch, and lunch offerings to Rome, Georgia. Plans are currently in motion to open a new location at the site of the former La Parrilla Mexican Restaurant on Turner McCall Boulevard, a move that’s already stirring up excitement among food lovers in the area.
Construction plans for the Rome location are now under review, and the project has officially gone out to bid for a General Contractor. This early stage signals that while there’s no official opening date yet, the wheels are turning to bring First Watch’s award-winning menu and cozy atmosphere to this high-traffic corridor.
First Watch is known for its commitment to fresh, made-to-order meals with a focus on health-conscious and seasonal ingredients. Popular dishes include their fan-favorite avocado toast, lemon ricotta pancakes, and elevated takes on traditional brunch items like omelets and eggs benedict. Their rotating seasonal menu keeps things fresh for frequent guests, and their Project Sunrise coffee—a signature brew sourced from women-owned farms—is a staple for many morning regulars.
The former La Parrilla location offers a prime spot for First Watch’s arrival, with great visibility and access along one of Rome’s busiest stretches. The transition reflects the continued evolution of the area’s dining scene, bringing in a new daytime option that’s likely to appeal to early risers, brunch seekers, and anyone looking for a relaxed, quality breakfast experience.
While the project is still in its early development phase, updates are expected to follow as permitting progresses and a general contractor is selected. Anyone interested in the progress can keep an eye out for construction activity in the coming months and the eventual transformation of the familiar space into a fresh, modern First Watch café.
Stay tuned for more updates on the Rome location as plans continue to develop.
