CARROLLTON, GA – A global, year-round campaign that moves beyond just retail and making cash registers ring has been launched by the Carroll County Chamber of Commerce. Think Carroll First is a campaign to remind Carroll County consumers that just about everything they desire – from cars to cardiac care to cultural events – can be found right here in Carroll County.
Daniel Jackson, Chamber President and CEO, announced the launch of the campaign at the Chamber’s 62nd Annual Dinner. He thanked Kelly Meigs, chair of the Chamber’s Business Development Committee, for her leadership efforts for the concept and design of the campaign that encourages consumers to think of purchasing all goods and services locally.
“Local businesses and industries support our communities in so many ways,” Jackson noted. “Examples include Southwire’s Project Gift, industry work-based learning programs, support of non-profits, and the list goes on and on. We want to encourage consumers to support those who support our quality of life because these are their hometowns also.”
The mission of the Carroll Country Chamber is “Growing Business in Our Community” and this campaign will showcase all that our communities have to offer in business, education, healthcare, recreation, dining, retail and industry.
“As Carroll County businesses embrace the campaign, it can in turn, benefit economic development, help bring jobs to the area, and encourage small business start-ups,” Jackson noted. “It is a win-win-win to keep sales tax dollars at home.”
Community launch events will be hosted by Carrollton Main Street, Villa Rica Main Street and Bowdon Main Street. The Villa Rica event is Tuesday, Jan. 31, at 10:30 am at The Mill; Bowdon’s event is Wednesday, Feb. 1, at 9:30 am at Bowdon City Hall, and Carrollton’s event is Thursday, Feb. 2, at 10:30 am at The Amp. Launch kits and #ThinkCarrollFirst t-shirts will be available.
The concept of #ThinkCarrollFirst is for businesses to replace the word “Think” with words that describe their work – dine, learn, explore, play, chose, etc. Utilizing the campaign logo, users are encouraged to make the campaign fun, engaging and interesting.
The campaign will utilize communication tools that appeal to all generations – social media, websites, print advertising, posters, etc. Interested individuals can stop by the Chamber office and pick up a launch kit with instructions on how to get started or visit the Chamber’s website at www.carroll-ga.org and link to the Thank Carroll First landing page.
For more information, call Donna Lackey, Chamber Senior Vice President, at 678-890-2332 or email [email protected]