Crawford, a full-service marketing and branding agency, has been selected by the University of West Georgia (UWG) to be its agency of record. The agency will work closely with the Atlanta area university’s internal teams to help refine and communicate its unique brand proposition to its many diverse audiences. The agency’s award-winning strategic planning, public relations, social and digital marketing teams will work closely with the University to develop brand strategies, tell captivating stories and execute engaging advertising campaigns.
“The University of West Georgia and its leadership represent a fresh and dynamic approach to higher education, and we are honored to begin this exciting partnership,” said Andy Windham, president and chief strategy officer for Crawford. “UWG faces tough competition from many sides, but we recognize this university has something special. With our team’s deep understanding of the higher education space, we are confident we can break through the noise and showcase the university as a top-choice destination for a truly unique student experience.”
Through its 645-acre main campus in Carrollton, Georgia, its satellite centers in Newnan and Douglasville and its diverse online programs, UWG serves more than 13,400 undergraduate and graduate students. UWG is accredited by the Southern Association of Colleges and Schools Commission on Colleges and offers more than 90 academic programs. Its robust athletics program, often recognized by its beloved mascot “Wolfie,” includes football, baseball, basketball, cross county, golf and more.
“The creativity, team collaboration and outright passion for what they do is what made Crawford the best choice. Their ability to function as a true extension of our team is a real benefit as we work to reach the goals outlined in our new Strategic Plan,” said Dr. Brendan B. Kelly, president of the University of West Georgia. “Deciding which college or university to attend is often one of the most important choices a person will make, and the Crawford team understands which factors set us apart from the competition – and how best to communicate those distinctions. We are confident they will help us advance our commitment of curating a first-choice university.”
Named one of the 20 fastest-growing small businesses in South Carolina for 2020 by SC Biz News, Crawford has expanded to include 30 talented individuals, including writers, graphic and web designers, digital strategists, media planners, account managers and PR professionals, among others. As a full-service agency, Crawford taps every available resource to provide superior marketing, public relations and creative support for new clients, as well as its existing client roster. Crawford clients range from a Fortune 500 manufacturing company to a nationally recognized regional bank, renowned tourism destinations and top-ranked higher education institutions.
About Crawford
Crawford is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including advertising, SEO and SEM, video production, web design and digital marketing. Crawford Strategy is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries, including healthcare, travel and tourism, education and financial services. For more information, please visit our website at http://crawford.agency
