Slim Chickens, a leading fast casual franchise featuring dine-in and drive-thru services, is beloved across the nation for its high-quality food and inviting atmosphere. The brand announced today it has inked a deal with established multi-unit operator, Slims Southern Boys, who will bring four or more units throughout Alabama and Georiga including Russel, Coweta, Carroll, and Troup counties.
The better-chicken brand has opened more than 265 locations across the United States and the United Kingdom. With more than 1,200 locations in development, the brand’s momentum shows no signs of slowing down.
Slims Southern Boys is backed by a group of family owner-operators with generational experience in the restaurant industry. Led by Johnny Griggs, his brother, and two cousins, the group brings 35 years of experience owning and operating a family business consisting of 11 convenience stores and currently owns two Culver’s and 15 Firehouse Subs in Alabama and Georgia. Adding Slim Chickens to their portfolio, Slims Southern Boys was looking for a brand to get into the chicken space and found the brand’s quality food, atmosphere, and the build of its restaurants attractive to their demographic and could resonate with multiple generations. Slims Southern Boys is thrilled to introduce a quality chicken concept and anticipates having its first location in Russel County set for early 2025.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the industry by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
“Being in the food and sandwich world for so long, Slim Chickens couldn’t be a better addition to our portfolio, “said Griggs. “We valued how supportive the executive team is and the quality of the product that fit perfectly for our clientele. Slims is a home run and will no doubt be a big player in our market. We are thrilled to partner with Slims and introduce its southern vibe and good food to the community, employing good people and bringing an exceptional dining experience where the community can feel at home.”
“Slims Southern Boys is an ideal operator to expand Slims’ footprint throughout Alabama and Georgia,” said Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “Their decades of experience in the restaurant industry owning and operating multi-unit locations in Alabama give them the aptitude needed to extend Slims in their market. Our team is thrilled to collaborate and celebrate Slims Southern Boys growth and success and are looking forward to seeing their passion for service, good food, and people develop in the years to come.”
Slim Chickens has experienced a 70% restaurant growth over the last three years and has reached an impressive $3,864,513*. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,200 signed agreements in the pipeline. Slim Chickens is targeting several markets coast to coast for example Ohio, Illinois, Pennsylvania, Virginia, New York, and Massachusetts as well as overseas in Europe, the GCC, Asia, and beyond.
“We are thrilled about our partnership with Slims Southern Boys, and for the opportunity to share our southern hospitality and cooked-to-order chicken tenders with more communities throughout Alabama and Georgia,” said Sam Rothschild, COO of Slim Chickens. “Reputable operating groups like Slims Southern Boys are prime examples of who we look for to extend our inviting atmosphere, original recipe, and Southern hospitality with more people across the globe.”
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team, and a world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced, and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com. Or connect with us on LinkedIn by visiting, https://www.linkedin.com/company/slim-chickens/
For more information on Slim Chickens, visit slimchickens.com.
