With dreams of owning a business, husband and wife Jonathan and DeAngela Dothard embarked on the journey of entrepreneurship in the early part of 2019. Despite the two of them working full time to support their three children, the couple determined it was the best time to pursue their dreams. Now, they proudly own and operate a mobile women’s boutique that is based out of Villa Rica, Georgia.
Their business, Crimson and White Boutique, sells women’s clothing and accessories. Beginning with a strong presence in their Facebook group, the growing business now reaches consumers in a unique way. By transporting a mobile unit for the boutique to nearby groups of women, the couple shares a convenient way to shop.
As a former educator and present healthcare professional, DeAngela tells us, “I know my fellow working women benefit from our mobility. My boutique is ready to travel and share affordable fashion with women around the area. My inspiration to open this mobile boutique came from working in education for several years and realizing that my time outside work is limited. We now have a way to solve the issue. For example, we will show up with our mobile boutique where women can shop during their break from work.”
“The boutique is stocked with a variety of fashionable clothing that includes plus sizes. Our attire ranges from business casual to outfits for a date night. We also included a dressing room for customers to try on clothing before purchasing it,” said Jonathan who built the mobile unit with the help of a friend.
The traveling women’s retailer is named after the colors of DeAngela and her late father’s favorite football team. DeAngela says, “We always enjoyed watching an Alabama football game together, and I know he is proud of me.” She continues, “Our boutique also serves as a vessel for my husband and me to share our passion for giving back to the community. We strive to go above and beyond to recognize the hard work that teachers put into our children’s education.”
As the company continues growing, the couple explains that its personal approach to customer service will remain the same. Jonathan emphasizes, “Satisfaction is guaranteed with every purchase.”
The boutique will soon offer a monthly clothing subscription box. Until then, consumers can shop online through Crimson and White’s Facebook group.