Home Carrollton Southwire Named as Title Sponsor for First Formula E Race in Portland

Southwire Named as Title Sponsor for First Formula E Race in Portland

Southwire, one of North America’s leading wire and cable producers and an emerging influence in the electrical industry, is pleased to announce that it will be the Title Sponsor of the 2023 Southwire Portland E-Prix in the ABB FIA Formula E World Championship on Saturday, June 24.

The 2023 Southwire Portland E-Prix will mark the United States debut of the GEN3 – the fastest, lightest, most powerful and efficient electric race car ever built – and the last of four new race locations in Season 9’s 16-race calendar following debuts in Hyderabad, Cape Town and São Paulo.

The company was recently named as the Official Wire and Cable Provider for Formula E’s 2022/2023 ABB FIA Formula E World Championship, the world’s first all-electric FIA World Championship and the first sport in the world to be certified net zero carbon since inception.

As a part of Southwire’s ongoing collaboration with Formula E, the company is committed to developing innovative systems and solutions that are closely aligned to Formula E’s purpose of accelerating change towards an electric and more sustainable future.

“Formula E represents innovation and sustainability, which are principles mirrored at Southwire. Our collaboration is an amazing opportunity for future advancements in e-Mobility,” said Richard Oglesby, Senior Vice President of OEM and Industrial. “We’re very proud and excited to be the Title Sponsor of the 2023 Southwire Portland E-Prix and to support this evolution to electrification.”

“We are excited that Southwire is strengthening its relationship with the series to become title sponsor of a new race in the key US market. Our partnership is based on positive shared beliefs and values and we are looking forward to exploring new ways to collaborate in an exciting future,” said Matt Scammell, Chief Commercial Officer of Formula E.

The ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities, providing an elite motorsport platform for the world’s leading automotive manufacturers such as Jaguar, McLaren, Nissan, Porsche and Maserati to accelerate electric vehicle innovation.

The city of Portland is famous for its sporting heritage and love of motorsport, with Indycar races held at its International Raceway as far back as 1984. Other major sporting leagues such as the Portland Trail Blazers of the National Basketball Association, the Portland Timbers of Major League Soccer and the Portland Thorns FC of the National Women’s Soccer League are also all based in the city, alongside the global sportswear brand Nike.

The 2023 Southwire Portland E-Prix provides the company with a unique platform to enable business engagement and reach partners across automotive and EV value chains.

For more information about Southwire’s partnership with Formula E, please contact Marc Hall, Vice President of E-mobility and Renewable Technologies, at [email protected] or Stephan Hardt, Director of Vertical Strategy and Execution, at [email protected].